eMarketing
Fuse the Worlds of Technology and Communication!
The integration of communication and Internet technology is a driving force in today's business world. Franklin's cutting-edge eMarketing Major focuses on the skills necessary to market products and services in the information age via the Internet, email, data-mining, data metrics and other Web-based applications.
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Upon graduation, you will be well qualified to help companies evaluate existing and execute future eMarketing strategies to boost overall sales, productivity and customer satisfaction.
- Apply marketing theory to eMarketing practice
- Integrate the web and other internet technologies into business processes
- Learn how internet technologies influence consumer and business buying behaviors
- Assess the impact of the internet on marketing research and customer information gathering
- Gain understanding of how design, development, and implementation can drive a Web site's performance
Career Options Include
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Director of Internet Marketing
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Manager of eCommerce
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Web Marketing Manager
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Degree Options
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Online
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On Campus
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For more information on this major, please contact your Student Services Associate.
*Bureau of Labor and Statistics Occupational Outlook Handbook, 2006-07 edition