Marketing
Become a Business Vehicle that Drives Consumer Behavior!
Organizations in every industry rely on marketing professionals to pave the way for business success. Franklin's Marketing Major will give you the skills and confidence you need to promote, price and distribute a good, service or idea according to a well-designed plan. This will help an organization go beyond increasing the bottom line to develop and maintain a competitive edge in a marketplace. With the creative, analytical, communication and problem-solving skills gained through Franklin's Marketing Major, you will not only be able to market products and services — but market yourself to employers as well!
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Apply marketing theory and concepts to drive organizational performance
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Gain vital marketing research and planning skills
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Use advertising and public relations to build brand awareness and influence consumer behavior
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Learn to structure a communication for maximum effect
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Understand how the marketing function fits with the other business disciplines within the organization
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Gain portfolio-building marketing experience through
project-based internships
Career Options Include
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Marketing Manager
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Advertising Copywriter
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Internet Marketing Strategist
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Market Research Analyst
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Public Relations Specialist
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Degree Options
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Online
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On Campus
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*Bureau of Labor and Statistics Occupational Outlook Handbook, 2006-07 edition