MCM Degree Requirements

Course Sequence (38 hours)

Students are admitted to the MCM Program periodically throughout the year. The suggested course sequence is the same for all students regardless of the admittance date.

• GRAD 703 - Effectively Communicating and Collaborating (2)
• MCM 704 - Framing the Persuasive Message (4)
• MCM 705 - Ethics, Regulation and Society (4)
• MBA 716 - Applying Financial and Managerial Accounting Concepts (4)
• MCM 720 - Behavioral Research (4)
• MCM 740 - Design Concepts in Marketing and Communication (4)
• MCM 771 - Communication Theory and Application (4)
• MCM 772 - Marketing Management (4)
• MBA 770 - Leading Organizational Change (4)
• MCM 773 - Applied Marketing and Communication Capstone (4)