Education
|
|
|
Ph.D., New Mexico State University, 1997, Business/Marketing
M.S., Colorado State University, 1989, Business/Marketing
B.S., Colorado State University, 1988, Business/Accounting |
|
Academic/Professional Experience
|
|
|
1996-1999
|
Franklin University, Chair, Marketing Department, undergraduate
|
|
1998-2002
|
Franklin University, Assistant Dean, Marketing and Communication, Undergraduate marketing major, undergraduate applied communication major and master's degree in Marketing and Communication.
|
|
1998-Present
|
Franklin University, Program Chair, Master's of Science in Marketing and Communication Program
|
|
1996-Present
|
Franklin University, Professor of Marketing, Undergraduate courses: Principles of Marketing, Marketing Behavior, Advertising, Marketing Research; Graduate courses: Marketing Management, New Product Development, International Marketing Seminar, Consumer Insights
|
|
1994 - 1996
|
Chadron State College: Assistant Professor, Undergraduate courses: Marketing Research, Business and Marketing Strategy, Business/Marketing Management, Advertising, Principles of Marketing, International Marketing, Retailing, and Independent Studies; Graduate courses: Marketing Research, Marketing Management, Services Marketing, Management, Physical Distribution, Management, International Marketing, Scholarly Research Project, and Independent Studies.
|
|
1992-1994
|
New Mexico State University: Graduate Teaching Assistant, Courses: Services Marketing, Principles of Marketing, Consumer Behavior, and Marketing Research
|
|
1992
|
University of Colorado at Denver: Part-time Instructor, Retail Marketing Management
|
|
1991-1992
|
Parks Community College: Part-time Instructor, Principles of Marketing
|
|
1990 - 1992
|
Clinicare, Inc, Marketing Manager
|
|
1989 -1990
|
University of Northern Colorado: Full-time Temporary Instructor, Courses: Sales Management, Retail Marketing Management, Public Policy Issues in Marketing, Principles of Marketing
|
|
1988-1989
|
Colorado State University: Graduate Teaching/Research Assistant, Marketing Management
|
|
1982 - 1985
|
Tech Inc., Product / Daily Operations Manager
|
|
1980 - 1982
|
Mid-Central Sysco, Account Representative
|
|
1975 - 1980
|
Botanical Systems, Inc., Sales Representative
|
|
1973 - 1975
|
Lake Winnebago Marina, Assistant Sales Manager
|
|
Publications/Presentations
|
|
|
2004
|
Ash, Steven R. and Douglas K. Ross, "Crisis Management Through the Lens of Epidemiology" Business Horizons, (May-June), volume 47, number 3.
|
|
2000
|
Ross, Douglas K. (2000), "The Chocolate Candy Branding Exercise" included in Great Ideas for Teaching Marketing, 5th ed., Lamb, Hair, McDaniel, South-Western.
|
|
1998
|
Ash, S., Ross, D., and Bingham, H. (1998), "The Organic Organization: The Juxtaposition of Epidemiology and Crisis Management," Proceedings: The Mountain Plains Management Conference, Denver, CO. 1998 Ross, Douglas K., Steven R. Ash, Joe B. Hanna, and William B. Smith (1998), "The Sentiments of Business Students Toward Marketing: A Comparison and Benchmark for Marketing Educators," Midwest Business Administration, Marketing Management Association Division: Proceedings.
|
|
1997
|
Peterson, Robin T., and Douglas K. Ross (1997), "A Content Analysis of the Portrayal of Seniors in Television Commercials," Journal of Business Ethics, (March), volume 16, number 4.
|
|
1995
|
Peterson, Robin T., Douglas K. Ross, and Joe Hanna (1995), "Adoption of the Bicycle as an Urban Commuter Vehicle, "Journal of Nonprofit and Public Sector Marketing, volume 3, numbers 3&4.
|
|
1994
|
Ross, Douglas K., William Smith, and Joe Hanna (1994), "A Proposed Geographic Promotional Segmentation Analysis for Destinations," Southern Marketing
|
|
1994
|
Ross, Douglas K., Steven R. Ash, and Lynn J. Loudenback (1994), "Destination Marketing and Ethnocentrism: Why Would You Want to Go There?" Association of Marketing Theory and Practice: Proceedings.
|
|
1993
|
Smith, William, Stu Devlin, Douglas K. Ross, and Lynn J. Loudenback (1993), "Learning Contracts: An Alternative Classroom Activity," Western Marketing Educators Conference: Proceedings.
|
|
Community Service/Engagement
|
|
|
American Marketing Association
Midwest Marketing Association
Marketing Research Exchange
American Creativity Association
|
|
Recognitions
|
|
| 2006 |
Achievement in Marketing Award - Most Innovative Campaign: awarded for "Faces
of Franklin" campaign - American Marketing Association - Columbus Chapter
|
| 2005 |
Marketing Educator of the Year - American Marketing Association: Columbus
Chapter
|
| 2003 |
Robert L. Bailey Graduate Teaching Award: Voted most influential professor by
graduate students. First professor to receive both the undergraduate and graduate
teaching award
|
| 2002 |
Robert L. Bailey Graduate Teaching Award: Voted most influential professor by
undergraduate students
|
| 1999 |
Marketing Educator of the Year: American Marketing Association - Columbus
Chapter
|
| 1999 |
Favorite Professor Award: Marketing and Communication Masters first year students |
|
|
