eMarketing

Fuse the Worlds of Technology and Communication!

The integration of communication and Internet technology is a driving force in today's business world. Franklin's cutting-edge eMarketing Major focuses on the skills necessary to market products and services in the information age via the Internet, email, data-mining, data metrics and other Web-based applications.

Upon graduation, you will be well qualified to help companies evaluate existing and execute future eMarketing strategies to boost overall sales, productivity and customer satisfaction.

• Gain knowledge in Web page development, graphic design, marketing and business
• Apply marketing theory to eMarketing practice
• Master Web and related electronic commerce technologies
• Learn about database technology, user interface design, and management information systems
• Become proficient with Web development tools

Career Options Include

• Director of Internet Marketing
• Manager of eCommerce
• Web Marketing Manager

Degree Options

• Bachelor of Science 
• Joint Programs of Study: B.S. and MBA

*Bureau of Labor and Statistics Occupational Outlook Handbook, 2006-07 edition